Posts Tagged ‘Rory Sutherland’

Life Lessons from an ad man

Life Lessons from an ad man
Rory Sutherland, advertising mogul and self -styled “fat bloke at Ogilvy” gave this talk at TEDGlobal 2009 in July. It’s all about the difference between tangible and perceived value- ie value that you can’t always see. In the world of advertising, Sutherland explains, they realize...
December 2nd, 2009 | Culture, Social Insight | Read More